Automotive Brand Origin and Manufacturing

Development and Launch

This luxury vehicle division was established as a project to develop a world-class sedan aimed primarily at the North American market. The initial development, codenamed F1, involved extensive research and design efforts. The objective was to challenge established luxury brands with superior quality, advanced technology, and refined styling.

Parent Company Affiliation

The brand is a division of a major Japanese automotive manufacturer. This parent corporation has a long history of automotive engineering, production, and global sales.

Headquarters Location

The headquarters for the brand's operations are located in Japan. This location oversees the global strategy, research and development, and overall management of the brand. Specific responsibilities are divided amongst regional offices.

Global Manufacturing Footprint

Vehicle production occurs in various locations worldwide. While a significant portion of manufacturing is based in Japan, there are also assembly plants in North America and other regions to cater to local markets and optimize supply chains. The Japanese plants often serve as key hubs for advanced technology implementation and quality control.

Design Philosophy

The design language of the vehicles focuses on blending advanced technology with a sophisticated aesthetic. Design cues often emphasize aerodynamic efficiency, elegant lines, and a focus on driver and passenger comfort. Attention is given to detail, craftsmanship, and the use of high-quality materials.