Streaming Audio Service Overview

Background and Development

A digital distributor and over-the-top (OTT) streaming service was established focusing on South Asian music. It began as a business-to-business (B2B) service offering content licensing and distribution, before expanding into the consumer music streaming market.

Content Library

The platform features an extensive catalog of audio tracks, including Bollywood, Indian regional, and international music. Podcasts and radio programming are also available.

Features and Functionality

• Audio Streaming: Provides on-demand audio streaming of music and other audio content.
• Offline Playback: Allows users to download music for offline listening.
• Personalized Recommendations: Offers tailored music recommendations based on listening history and preferences.
• Playlists: Enables users to create and share custom playlists.
• Social Sharing: Facilitates sharing of music and playlists on social media platforms.
• Lyrics: Displays synchronized lyrics for supported songs.

Business Model

The service operates on a freemium model, offering both free, ad-supported streaming and premium, subscription-based streaming. Premium subscriptions typically provide ad-free listening, higher audio quality, and offline download capabilities.

Geographic Availability

The platform is available in numerous countries, including India, the United States, and Canada, among others, targeting the South Asian diaspora and wider global audience interested in South Asian music.

Acquisition and Integration

The platform was acquired by a major global music streaming service. Post-acquisition, the service was integrated into the parent company's offering, expanding the catalog of South Asian music available to a global audience.